Fraser Motorcycle was looking to refresh their digital identity with a whole new website. Creating a dynamic and responsive digital experience to better engage with the motorcycle community.
A content plan grounded in understanding the audience and their journeys across the site helped created a more engaging, informative, friendly experience.
Implementation of a new Content Management System has allowed for a flexible, easy to manage solution.
![](https://baptistecdavid.com/wp-content/uploads/2016/09/Fraser_home-page.jpg)
Design direction and sitemap
![](https://baptistecdavid.com/wp-content/uploads/2016/09/Fraser_website_map.jpg)
Digital Agency: Little Sydney – Creative and Digital Design: Baptiste C David