The challenge lay in appealing to both hardcore and casual gamers alike, both sets who would already have their favourite soft drink. Whilst also being tasked with executing our concept on Youtube as a 15” sec pre-roll ad, social channels (Facebook, Instagram and Snapchat), as well as print and digital out of home media.
And all I have was 3 assets to work with.
4 Weeks campaign / 4 OOH
The campaign went on for 4 weeks with different messaging each week.
