Year

2018

Index

Colours
Typography
Logotype
Downloads

To come

Guidelines
Video guidelines

.redengine Group

Redengine was founded on a passion for creativity 6 years ago in Sydney, Australia.

Today, brands need to be move faster than ever before – customer attitudes are shifting, digital behaviours are fluid, and category disruption is the new normal. The agency had to create a change and adapt to thrive, evolving with a new branding.

Bold, Dynamic and precise.

.colors

Vivid Red

#ED3442
R: 240   G: 50   B: 65
C: 0   M: 95   Y: 80   K:

Dark

#1b1b1b
R: 27   G: 27   B: 27
C: 73   M: 65   Y: 65   K: 80

White

#FFF

.secondary colors

The new brand Redengine is using a simple colour palet composed of a Vivid Red, Dark Greys and white.
A less vivid red can be used on some background, prefer the Vivid Red for copy and iconography. Use the Dark Colour for Full bleed background, fonts can use the Full black colour.

#da4649

#000

#302b2c

#f4f4f4

.typography

Gilroy Black

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

abcdefghijklmnopqrstuvwxyz0123456789

Gilroy Light

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
abcdefghijklmnopqrstuvwxyz0123456789

.logotype

Artboard-10
RE_logo_-1
RE_logo_concept1
RE_logo_concept2.png
RE_logo_concept3
redengine_rebrand
ER_logo_2
ER_logo_3
engineroom_rebrand
ER_logo_5

The Redengine logo needed to represent the evolution of the agency, creating a feel of Dynamism and energy with a solid base. The logotype manages to combine bold font with a negative kerning and a leaned approach to the graphic symbole giving an impactful visual and an harmony between Dynamisme and a Stability: Adapting to thrive.
The Red is more prominent giving a striking contrast with its background.

With social medias and the short attention span nowadays, the logotype needed a powerful graphic symbol to be noticeable without the full name. Following a unconventional grid to break the rigidity of the logotype, the badge represent the first letter of the agency. Letter and graphic that is consistent within the group. (Check Engineroom – Rebrand)

Badge should only be used when the support format is square-ish or the Brand name doesn’t need to be visible (Social Media Profile Picture, Favicon, etc..) The name of the Agency should always be pared with S.C.C for OOH documentation.

You can download all the logos in .PNG / .JPEG or Vector .PDF bellow.