Following a similar concept to the previous direction . The Logos and copy will animate on top of a specific video background related to the software we are mentioning. The animation will be smooth and quick (no longer than 5sec)
Video 1
Intro video – less than 1min
- The logo animates in full screen
2. The symbol animates to reveal the name.
3. The name moves right as the new copy animates in. “What is” “?”
Video 2
All Apps – 10min
- The logo animates in full screen
2. The symbol animates to reveal the name.
3. A strip with all the Apps animates in showing the large range of software involved.
the stripe will animate slowly from right to left revealing new Softwares.
We keep the same consistent look as Video1
The video would be split in different categories. The copy is a placeholder, the CC icon will always be showing on screen with underneath the Apps we will be referring to. This visual direction would allow to strongly support the fact that all these Apps are part of the Creative Cloud.
Video 3
Video App – under 5min
- The logo animates in full screen
2. The logo animates to reveal the name
#. Each screen will keep the same layout with the App icon on top.
#. Alternative version where the name stays on-screen
This look and feel will be apply to each App with the correct colour code and Interface into the video background.
