At the ready

This internal photography campaign shifted perceptions within the defence force (Navy, Army, Air Force) for members with part-time service patterns.  Typically, the stigma within defence was that part time members weren’t as committed/tough as full timers.  To demonstrate the importance of flexible work, we showed a side of members that otherwise would not be seen. This was executed via a series of candid lifestyle scenes, which showed members using their time and defence skills to improve other parts of their life.

Client: Defence Australia – Synergy .       Photographer: James Horan .      Production Agency: Engine Room Productions

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Baptiste C DAVID

Normandesign - Baptiste C DAVID